Product positioning, messaging, and content creation.
Problem: Unable to penetrate the US foodservice market with existing materials.
Solution: Developed engaging product messaging that ignited new customer relationships.
SIG Combibloc is known for its innovative carton packaging and eco-friendly materials. As the company sought to break into the U.S. market, we created a series of sell sheets, which actually double as print ads, to communicate the benefits in a fun and engaging way while helping the sales team differentiate its products.
response rate
lift in performance
